MagCharge · Eric Morris · Founded 2021

How It
All Started. A tennis court in Europe. A college dorm. A lot of trying.

I'm Eric Morris. This is the honest story of why I started MagCharge — the failures, the pivots, and what I learned along the way.

01
Europe · 2021 · Where It Started
Summer 2021 · Somewhere in Europe

I was just a kid
with an idea. Playing tennis in Europe. Thinking about technology. Wondering if it was possible.

I didn't plan to start a company. It honestly just happened.

It was 2021. I was traveling across Europe, playing tennis tournaments — the kind of trip that sounds like a vacation but feels like a search. Long train rides between cities. Hotels you don't remember. Courts you'll never forget. And somewhere between the matches and the miles, a thought kept returning: why doesn't this exist?

I was studying business management and computer science at the time. Between the matches and the travel, I kept thinking about MagSafe technology — it was powerful, but nobody was really using it creatively. I thought I could change that. I had no idea what I was getting into.

I came home with an idea I couldn't shake. So I decided to just go for it.

"I didn't know what I was doing.
I just knew I had to try."
— Eric Morris · MagCharge

What drove me wasn't the certainty of success. It was the certainty that not trying would be worse. Most people wait until they're ready. I started before I was.

02
Product One · The MagBrick · The Real Education
2021–2022 · The First Product

A 10,000mAh
MagSafe battery pack. My first real product. My first real bet.

The MagBrick. A 10,000mAh MagSafe battery pack — the first product to carry the MagCharge name. I didn't just design a product and order samples. I negotiated a manufacturing contract with Tetra Pak. This wasn't a side project. This was a bet.

I was still in college. Most of my classmates were studying case studies. I was writing my own. The MagBrick was everything I wanted the company to stand for — something practical, powerful, and built for the way people actually live. Snap it on. Charge your phone. Move on.

01
MagBrick
10,000mAh MagSafe Battery Pack · 2021

MagCharge's first product. A high-capacity MagSafe battery pack that snaps onto any iPhone and charges it on the go. Manufactured under contract with Tetra Pak. The product that proved the concept — and taught me everything about what it means to go from idea to physical reality.

10kmAh Capacity
#1First Product
1stContract Signed

The contract with Tetra Pak wasn't just a business deal. It was a signal — to myself and anyone watching — that MagCharge was real. Not a hobby. Not a college project. A company. And companies ship products.

What the MagBrick taught me
Getting a product to market is a full-contact sport.
Manufacturing. Supply chains. Pricing. Marketing. Customer service. No class teaches you this. You learn it by doing it, getting it wrong, and doing it again.
I didn't know what I was doing.
I just knew I had to try.
— Eric Morris · Founder, MagCharge
03
The Day Job · Denton Dodge · What Sales Taught Me
Alongside building MagCharge

I took a job
selling cars. I wanted to get better at talking to people. Simple as that.

While building MagCharge, I took a job in sales at Denton Dodge. A lot of people probably thought it was a weird move. But I genuinely love improving at whatever I do — and I knew sales was a skill I needed.

I took it because I genuinely love to improve my craft. Sales teaches you how people think — what they care about, what they're afraid of, what makes them trust you. That kind of understanding doesn't come from a textbook. You have to go earn it.

Every conversation taught me something. How to listen. How to understand what someone actually needs. Every lost sale made me ask myself what I could do differently next time. It made me better — not just at sales, but at building a product people actually want.

"The best tech founders are also the best listeners."
— What Denton Dodge taught me
The Denton Dodge lesson
If you want to build something people love, learn how people think.
Sales taught me more about building a product than any class ever did. I'm grateful I took the job. I'd do it again.
04
Product Two · The MagMount · Momentum Builds
Product Two · After the MagBrick

All metal.
Any angle. Charges your phone while it holds it.

After the MagBrick, I didn't rest. I pivoted. The second product was the MagMount — an all-metal phone mount that also charged your phone and could be positioned at any angle. Where the MagBrick was about power, the MagMount was about experience. How your phone sits in your space. How it feels to use it every day.

Honestly, it didn't go the way I hoped. But every sale taught me something. Every piece of feedback made the next product better. I don't regret it for a second. You have to start somewhere.

02
MagMount
All-Metal MagSafe Phone Mount · Product Two

An all-metal phone mount built to hold your iPhone at any angle — while also charging it via MagSafe. Premium materials. Zero wobble. Infinite positions. The product that showed MagCharge could do more than batteries.

What the MagMount confirmed
People don't just buy products. They buy better versions of their day.
The MagMount sold because it made the morning easier. The desk cleaner. The car less cluttered. That became the north star for everything that came next.
In life, if you don't fail,
that means you never tried.
— Eric Morris · CEO, MagCharge
05
HydroSnap™ · Product Three · The One That Matters
Now · The Current Chapter

Three products in.
This is the one. I didn't get here on the first try. Or the second. But I'm here.

After the MagBrick and the MagMount, I felt like I was finally starting to understand what I was doing. HydroSnap™ is everything I've learned put into one product.

A MagSafe water bottle. 24-hour cold. 12-hour hot. Your iPhone snaps flat on the lid. It fits in your golf cart cup holder, your car cup holder, your gym bag. It films your golf swing and records your tennis serve. It travels with you and keeps your drink cold the entire flight.

The MagBrick taught me about manufacturing. The MagMount taught me about what customers actually want. Denton Dodge taught me how to have a real conversation. And all of it led here. I'm proud of this one.

03
HydroSnap™
The MagSafe Water Bottle · $29.99

24-hour cold. 12-hour hot. MagSafe lid. iPhone snaps flat on top. Fits every cup holder. Films your swing. Records your serve. Content studio. Travel companion. Seven use cases. One bottle. $29.99.

"I'm still figuring it out.
But I'm not going to stop."
— Eric Morris · MagCharge

I started this in 2021 with nothing but an idea and a lot of determination. There were hard months. Months where I questioned everything. But I kept going. And I'm still here. If you're reading this, thank you. Genuinely.

The only rule that matters
If you don't fail, that means you never tried.
Every failed prototype. Every slow month. Every time I questioned whether this was worth it. All of it matters. I tried. I failed. I tried again. I'm still here. And honestly, that's enough for me.
The MagCharge Timeline
2021
Europe. Tennis. The Idea.
Traveling across Europe playing tennis tournaments. The question that changed everything: why doesn't this exist?
2021
MagCharge Founded
Company started. Studying business management and computer science. Building while in school.
2021
The MagBrick · Product One
10,000mAh MagSafe battery pack. Manufacturing contract signed with Tetra Pak. First product launched.
——
Denton Dodge · Sales
Joined the sales team to master the craft of understanding people. Every conversation a lesson.
——
The MagMount · Product Two
All-metal MagSafe phone mount. Any angle. Charges while it holds. Decent success. Enormous lessons.
Now
HydroSnap™ · Product Three
The MagSafe water bottle. Everything I've learned, in one $29.99 product. This is what it was all for.
Eric Morris
Founder & CEO · MagCharge · Since 2021
Thank you for reading. This means everything to me.

Support the
journey.

The best way to support what I'm building is simple — grab a HydroSnap™. Every single order helps me keep going. I don't take that lightly.

Get HydroSnap™ — $29.99

Cold water · Hot coffee · MagSafe lid · Phone mount · Golf caddy · Travel companion
$29.99 · Free shipping · 365-day warranty

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