How It
All Started.
A tennis court in Europe. A college dorm. A lot of trying.
I'm Eric Morris. This is the honest story of why I started MagCharge — the failures, the pivots, and what I learned along the way.
I was just a kid
with an idea.
Playing tennis in Europe. Thinking about technology. Wondering if it was possible.
I didn't plan to start a company. It honestly just happened.
It was 2021. I was traveling across Europe, playing tennis tournaments — the kind of trip that sounds like a vacation but feels like a search. Long train rides between cities. Hotels you don't remember. Courts you'll never forget. And somewhere between the matches and the miles, a thought kept returning: why doesn't this exist?
I was studying business management and computer science at the time. Between the matches and the travel, I kept thinking about MagSafe technology — it was powerful, but nobody was really using it creatively. I thought I could change that. I had no idea what I was getting into.
I came home with an idea I couldn't shake. So I decided to just go for it.
I just knew I had to try."
What drove me wasn't the certainty of success. It was the certainty that not trying would be worse. Most people wait until they're ready. I started before I was.
A 10,000mAh
MagSafe battery pack.
My first real product. My first real bet.
The MagBrick. A 10,000mAh MagSafe battery pack — the first product to carry the MagCharge name. I didn't just design a product and order samples. I negotiated a manufacturing contract with Tetra Pak. This wasn't a side project. This was a bet.
I was still in college. Most of my classmates were studying case studies. I was writing my own. The MagBrick was everything I wanted the company to stand for — something practical, powerful, and built for the way people actually live. Snap it on. Charge your phone. Move on.
MagCharge's first product. A high-capacity MagSafe battery pack that snaps onto any iPhone and charges it on the go. Manufactured under contract with Tetra Pak. The product that proved the concept — and taught me everything about what it means to go from idea to physical reality.
The contract with Tetra Pak wasn't just a business deal. It was a signal — to myself and anyone watching — that MagCharge was real. Not a hobby. Not a college project. A company. And companies ship products.
I just knew I had to try.
I took a job
selling cars.
I wanted to get better at talking to people. Simple as that.
While building MagCharge, I took a job in sales at Denton Dodge. A lot of people probably thought it was a weird move. But I genuinely love improving at whatever I do — and I knew sales was a skill I needed.
I took it because I genuinely love to improve my craft. Sales teaches you how people think — what they care about, what they're afraid of, what makes them trust you. That kind of understanding doesn't come from a textbook. You have to go earn it.
Every conversation taught me something. How to listen. How to understand what someone actually needs. Every lost sale made me ask myself what I could do differently next time. It made me better — not just at sales, but at building a product people actually want.
All metal.
Any angle.
Charges your phone while it holds it.
After the MagBrick, I didn't rest. I pivoted. The second product was the MagMount — an all-metal phone mount that also charged your phone and could be positioned at any angle. Where the MagBrick was about power, the MagMount was about experience. How your phone sits in your space. How it feels to use it every day.
Honestly, it didn't go the way I hoped. But every sale taught me something. Every piece of feedback made the next product better. I don't regret it for a second. You have to start somewhere.
An all-metal phone mount built to hold your iPhone at any angle — while also charging it via MagSafe. Premium materials. Zero wobble. Infinite positions. The product that showed MagCharge could do more than batteries.
that means you never tried.
Three products in.
This is the one.
I didn't get here on the first try. Or the second. But I'm here.
After the MagBrick and the MagMount, I felt like I was finally starting to understand what I was doing. HydroSnap™ is everything I've learned put into one product.
A MagSafe water bottle. 24-hour cold. 12-hour hot. Your iPhone snaps flat on the lid. It fits in your golf cart cup holder, your car cup holder, your gym bag. It films your golf swing and records your tennis serve. It travels with you and keeps your drink cold the entire flight.
The MagBrick taught me about manufacturing. The MagMount taught me about what customers actually want. Denton Dodge taught me how to have a real conversation. And all of it led here. I'm proud of this one.
24-hour cold. 12-hour hot. MagSafe lid. iPhone snaps flat on top. Fits every cup holder. Films your swing. Records your serve. Content studio. Travel companion. Seven use cases. One bottle. $29.99.
But I'm not going to stop."
I started this in 2021 with nothing but an idea and a lot of determination. There were hard months. Months where I questioned everything. But I kept going. And I'm still here. If you're reading this, thank you. Genuinely.
Support the
journey.
The best way to support what I'm building is simple — grab a HydroSnap™. Every single order helps me keep going. I don't take that lightly.
Get HydroSnap™ — $29.99Cold water · Hot coffee · MagSafe lid · Phone mount · Golf caddy · Travel companion
$29.99 · Free shipping · 365-day warranty